HOW TO: Add a 'Donate Now' Button to Your Nonprofit’s Facebook Page
In less than a minute, your nonprofit can now have a “Donate Now” button (see Humane Society International) on your Facebook Page (provided your Facebook Page category is set to “Non-Profit Organization”) that can be linked to the donate page on your website, and if in time Facebook’s 1.49 billion active users become accustomed to using the button and are not detoured by the “Not endorsed by or affiliated with Facebook” pop-up, then the new button could be helpful in your online fundraising campaigns.
The initial impact is likely to be minimal, because as all online fundraisers well know, a “Donate Now” button does not in and of itself result in online donations, but storytelling via Facebook status updates merged with a Facebook “Donate Now” button could be a winning combination.
