How to Get Millennials to Give to Your Nonprofit (as Told by a Millennial)

“You need to Snapchat them.”

“They live on Snapchat. If you want Millennials to donate, you have to be an active Snapper.”

I cringed when I heard these words. As a Millennial (I’m 21) who works professionally in the nonprofit space (I built an analytics tool for fundraisers) those two sentences physically pained me.

As a young person who has been involved in this industry for two years now, I have been exposed to plenty of webinars, podcasts and slideshares. Something has always struck me about the presentations—they always seem to be from a consultant or a sales rep. Occasionally, when I attend a conference, there is a speaker or presenter who actually works within a nonprofit.