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Developing a solid donor base is not something that happens overnight. It takes time to cultivate a database of constituents who support your mission time and time again, and recommend your organization to others. Many factors are at play in the development of true loyalty, engagement and trust. How your organization utilizes its resources, the impact of your programs and your ability to communicate effectively with donors all factor into the equation and can significantly impact your organization’s ability to earn lasting loyalty.
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Bridget L. Brandt
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