2 Simple Strategies to Increase Donations Using Your Website
Make it easy to take advantage of company giving — whether via matching gifts or donations made on behalf of employees who do volunteer work.
Many nonprofit organizations are leaning heavily on digital marketing and donation appeals due to the ever-growing cost of snail mail, among other reasons. If your organization is adopting this trend, are you utilizing the right tools and strategies to optimize the amount of online donations you receive?
Here, we’ll explain two simple strategies for improving your organization’s corporate-giving metrics by making just a few simple edits to your website.
- Companies:
- Best Buy
- Capital One
Adam Weinger is president of Double the Donation, an organization that helps nonprofit organizations and schools increase fundraising from corporate matching gift and employee volunteer grant programs.
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