2017 NonProfit PRO Gold Award Winner: Special Appeal
Special Appeal
The Church Alive! Campaign
Catholic Diocese of Pittsburgh
Submitted by CCF
The Numbers
Recipients: 650,000
Response Rate: 25 percent
Total Cost: $7,000,000
Income Generated: $233,000,000
Average Gift: $4,000
Cost to Raise a Dollar: $0.03
Why It Won
Looking at the Catholic Diocese of Pittsburgh numbers alone from their “The Church Alive!” campaign, it’s a remarkable example of a campaign done well. Aside from the beautifully designed appeal, which details everything you need to know about the organization, you can really get a sense of what the community of this organization is all about.
Nhu is a content strategist with over a decade of experience improving the way social good brands engage and build connections through human-first storytelling. She currently leads NTB Content, a content marketing agency with a niche in digital fundraising and nonprofit tech.
