2017 NonProfit PRO Gold Award Winner: Sustainer/Monthly Giving
Sustainer/Monthly Giving
Fall 2016 Campaign
African Wildlife Foundation
Submitted by Sanky Communications
The Numbers
Recipients: 229,181
Response Rate: 11 percent
Total Cost: $8,490
Income Generated: $45,714
Average Gift: $23.10
Cost to Raise a Dollar: $0.72
Why It Won
The imagery that was used in African Wildlife Foundation’s Fall 2016 campaign was stunning to say the least. The images alone are able to draw in the donor with compassion and hope for these animals. They will want to donate to this cause to take a stand and help put an end to the slaughter of elephants and rhinos, species that are endangered in these key areas.
This campaign pulled in 185 new sustainers and upgraded 75 sustainers for an immediate income of $11,783. And with a response rate of 11 percent, the campaign was able to pull in a total of $45,714, which is commendable.
Nhu is a content strategist with over a decade of experience improving the way social good brands engage and build connections through human-first storytelling. She currently leads NTB Content, a content marketing agency with a niche in digital fundraising and nonprofit tech.
