2017 NonProfit PRO Gold Award Winner: Special Event
Special Event
The 36th Annual Friends of Father Baker Reception
Our Lady Victory Homes of Charity
Submitted by Our Lady Victory Homes of Charity
The Numbers
Recipients: 4,552
Response Rate: 10.4 percent
Total Cost: $41,732.68
Income Generated: $120,442
Average Gift: $254.10
Cost to Raise a Dollar: $0.01
Why It Won
The 36th Annual Friends of Father Baker Reception pulled in over $120,000 in revenue and involved 4,552 donors who gifted an average of $254.10—no small feat! And while the campaign fell a bit short on their fundraising goal of $125,000, the event pulled in an additional 20 individual donors compared to the year prior.
Our Lady Victory Homes of Charity strives to evolve this event to incorporate unique changes, new donors and broadening their horizons, which can be seen in their results.
Nhu is a content strategist with over a decade of experience improving the way social good brands engage and build connections through human-first storytelling. She currently leads NTB Content, a content marketing agency with a niche in digital fundraising and nonprofit tech.
