9 Fundraising Myths Shattered

Fundraising Myth No. 9: You Should Focus on Quantity Over Quality

With a hyper-teched society comes the push towards automated everything. Even nonprofits can’t escape the appeal of mass marketing and communications to donors.

Everything is so much easier now!

Unfortunately, the focus has shifted, and nonprofits now find themselves in a conundrum. They need to reach more donors, but they also need to personalize their communications.

What's the solution?

Increase your focus on quality, not quantity.

Yes, you still need to reach a large donor base, but think about how much better your donors’ experiences would be if you took just one extra step toward personalizing your communications.

This might mean:

• Including donors’ preferred names in email greetings instead of “Dear Donor.”
• Signing a letter.
• Handwriting a thank-you card.
• Calling a donor (but not to ask for a donation!).
• Highlighting a stand-out supporter on social media.

Working toward a more personal communication strategy can not only give your supporters a more meaningful connection to your organization, but it can also give your fundraising efforts a boost. People give to organizations they feel connected to.

The Truth: Quality communications will always win over numbers-driven outreach strategies.

Hopefully we’ve shattered some of the most popular fundraising myths out there. Now it's your turn. Have you run across any nonprofit gossip that simply wasn’t true? Let us know in the comments!