Omnichannel vs. Multichannel
A new approach to fundraising broadens the all-important concept of integration.
In the April issue of FundRaising Success, our cover story featured the nonprofit organization Compassion & Choices, which advocates for the rights of individuals to make their own end-of-life decisions. The organization owes much of its fundraising success to the concept of omnichannel fundraising. Here, we talk with Dennis Lonergan, owner of Eidolon Communications and a pioneer in the use of omnichannel vs. multichannel.
- Companies:
- International Rescue Committee
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