Finding new ways to reach volunteer and donor prospects can be challenging in the nonprofit marketplace. There are many nonprofits competing to catch the attention of your organization’s prospects. In the U.S. alone, there are over 1.5 million nonprofits trying to gain exposure and live out their mission.
How your organization plans and executes your marketing and exposure strategies could be the difference between creating sustainability for your nonprofit or not. Your organization needs to create a following and develop brand champions to represent your cause. Here are 10 awesome cost-efficient marketing ideas that can help your nonprofit cultivate a following and drive in new volunteer and donor prospects.
Eric Burger is the director of marketing for BetterGood, an organization that creates exciting products, including VolunteerHub, that help organizations touch lives and make an impact within their communities. Eric has worked in the business-to-business software industry for eight years and has more than 12 years of experience in digital marketing.