10 Things to Know About Major Donor Research

Every fundraiser out there is searching for that next major gift to help grow and sustain his or her organization. There is a ton of research out there about major donors, which can be invaluable in approaching the most generous donors.

With that in mind, Poonam Prasad, founder and president of Prasad Consulting and Research, shared the "Top Ten Things Every Fundraiser Should Know About Major Donor Research" in her session at Fund Raising Day in New York earlier this month.