10 Virtual Fundraising Ideas for Nonprofits

By Kristy Morris

2020 was going to be a big year for nonprofits and social good organizations. But things haven’t quite turned out as planned. So we’ve been listening to our nonprofit partners, and one of the things that has become apparent is that virtual fundraising is a big topic. And there’s also a lot of demand for even more fundraising ideas for nonprofits.

Recently, I had the privilege to lead a webinar on this topic. Over 1,000 people from all around the world participated. That enormous turnout demonstrated that the need is significant for virtual fundraising ideas for nonprofits. Therefore, I decided to share some of the discussions from the webinar with you in this post, and you can also get everything from the webinar here.

10 Virtual Fundraising Ideas for Nonprofits

Similar to the webinar, this post counts down our top 10 fundraising ideas that could be done virtually. So let’s countdown from 10 to one:

10. Online Contest or Competition

Online competitions are fun and interactive for raising money. And as we learned, millions of people are now online and have gotten used to technology. For an online contest, ask contestants to pay an entrance fee into the competition. Also, you can ask voters to donate. Only your imagination limits the ideas for what you could do for a contest. For instance, you can do photography, costume or essay contests.

9. Social Media Takeover

For this fundraising idea for nonprofits, you ask a corporate partner or group to “donate” their social profiles to your organization for one day. It then allows you to promote your campaign to all of their followers as the chances are that corporate partners may have thousands or millions of followers. Share posts about behind-the-scenes work you do and also interview donors. And make sure to use Instagram Stories and feeds.

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Kristy Morris Author's page

Kristy Morris is a creative professional in corporate and nonprofit social media advertising and brand strategy. As the chief marketing officer at Funds2Orgs and Elsey Enterprises, she works with a suite of global fundraising brands and manages national campaigns for her clients. She hosts a monthly webinar with Funds2Orgs, teaching nonprofits how to make an impact with their social media strategy. Kristy is a passionate individual that loves nothing more than to help others make an impact in their market and the world.

Kristy also contributes monthly to her NonProfit PRO blog, “Marketing IRL.”