10 Ways Nonprofits Can Use QR Codes

Created in 1994 — just over 30 years ago — the quick response (QR) code was designed to label boxes of products such as automobile parts or pharmaceuticals for easy sorting and retrieval in retail and warehouse settings. But the story of the QR code only begins there. 

Because the code’s owner allows free access to the technology, QR code applications have flourished widely beyond the code’s initial intended use. QR codes are now used for many purposes including pointing directly to a website; displaying text, email and text messages; and connecting directly to a wireless network. 

QR codes are easy to implement. Free code generators can be accessed online and free code reader apps are available with virtually every smartphone. In many cases, the smartphone’s camera itself can act as a QR code reader. 

Add to this that QR codes can be customized by color and design, and you have numerous factors leading to a rise in the use of QR codes. In 2011, 14 million people in the United States scanned QR codes on their mobile devices, according to Comscore. By 2022, that number increased to 89 million people, according to Statista.

Related story: 4 Ways to Optimize QR Codes in Direct Mail

Along with accessibility, one of the prime motivators of QR code use was the COVID-19 pandemic, beginning in 2020. At a time when direct person-to-person contact was restricted, the QR code became a no-brainer way to share information via an embedded link. Providing information in this way had a multitude of applications, from booking COVID-19 vaccine appointments to ordering a meal at a restaurant.

Uses that were popularized during the pandemic have continued – and expanded. Many restaurants have retired the printed menu of old and now list the delicacies of the house online via a QR code in a plastic stand that sits on the table. This way, patrons can browse the menu leisurely online and order electronically. Event flyers and posters frequently feature QR codes, as do announcements on event sites such as Eventbrite to enable online registration. 

The enhanced popularity of QR codes has also touched the nonprofit sector as well. Here are a few ways you can use QR codes for your nonprofit.

1. Point of Sale

For organizations hosting a rummage or used book sale, using QR codes help make transactions go smoothly. Prices for item categories, such as hard cover books, can be listed on posters along with QR codes that link to methods of payment, including credit card and various forms of digital payment. 

2. Donation

Giving pitches can be featured online or on physical displays with QR codes set up to link to online donation or landing pages. 

3. Event and Conference Promotion

Social media and event signage can advertise the event in broad strokes, with QR codes linking to in-depth descriptions of the proceedings, including summaries, dates, times, room assignments, directions and contact information.

4. Ticketing and Registration

Whether you are hosting a webinar or a fundraiser, display a QR code in your registration message or ticketing app to advance attendees to a sign-up form.

5. Storytelling

A vital part of the communications toolkit, storytelling is how an organization shares the heart of its cause by establishing an emotional connection with the audience. A QR code that accompanies a teaser or hook on your go-to social media platform or on physical signage, lets you share video, audio or text that shares your story. This could be a significant example of need or the results of a successful program.

6. Walking Tour

This is a fun and entertaining activity that engages your constituents and takes storytelling one step further. It works well for outdoor concerns such as nature or historic preservation, as well as for museums and libraries. You can plan a route with posters placed at each step of a self-guided tour. QR codes can be used to provide more information at each stop and to guide constituents to the next location.

7. Communication

Organizations want to hear from constituents whether it’s to weigh in on a topical issue or to sign up to volunteer. A QR code on signage can link to a form that enables them to share concerns or to participate in an activity.

8. Branding

The fact that QR codes can be customized with logo colors and designs makes them a convenient tool for sharing an organization’s brand or campaign.

9. Polls and Surveys

These are ideal ways to engage your audience in two-way communication, get feedback and learn more about the opinions and concerns of your public. You can post signage with QR codes that link to polls and surveys near exhibits or locations that are thematically connected. 

10. Trivia Quiz

Everyone likes a bit of competition. At exhibits or events, place posters with QR codes that link to a trivia quiz, and later post the results on social media. It’s a fun way to engage with your audience and encourage them to engage with each other.

The preceding post was provided by an individual unaffiliated with NonProfit PRO. The views expressed within do not directly reflect the thoughts or opinions of NonProfit PRO.