2013 NTC: How 2 Nonprofits Utilize Social-Media Data, Part 2

[Editor's note: This is part 2 of a two-part post. View part 1 here.]

At NTEN's 2013 Nonprofit Technology Conference last week, four fundraising professionals discussed social data and what nonprofits should do with it, including how the National Wildlife Federation (NWF) and CARE leverage their social data. Here is what Casey Golden, CEO of Small Act; Mark Davis, director of technical solutions at Blackbaud; Danielle Brigida, senior manager of social strategy and integration at NWF; and Ken Bess, manager of Web development at CARE, shared during their session, "We Heart Social Data: But What Do We Do With It?"