3 Ways to Successfully Incorporate Independent Fundraising Events

The Independent Fundraising Event (IFE) Study is first-of-its-kind research that provides insights into IFE program execution, adoption and growth. Overall, the study found that IFE programs, also known as DIY fundraising or third-party events, are emerging as a core strategy within peer-to-peer fundraising in large part to meet the wishes of donors. These programs are not replacing traditional peer-to-peer events, but supplementing them by allowing donors to fundraise on their own.

Of the 239 study respondents, 42 percent report that they currently operate IFE programs. Of those, 63 percent expect at least 10 percent growth within their IFE programs during the next year, and 25 percent of nonprofit organizations expect their IFE programs to increase by greater than 20 percent annual growth. This expected growth is vastly higher than the expected growth of most peer-to-peer events. Not only is growth expected to be strong, but first-year revenue goals are also impressive with 29 percent expecting to raise more than $100,000 and 6 percent expecting to raise more than $1 million.