30 Ideas to Enhance Fundraising Direct-Response Creative, Part 2

As fundraisers, you all know the importance of messaging and message delivery. That's what makes creative in all fundraising direct-response appeals so vital.

At the Association of Fundraising Professionals' Fundraising Day in New York last Friday, three fundraising professionals, along with moderator Amy Tripi, president of Tripi Consulting, shared 30 ideas to enhance fundraising direct-response creative. Here are ideas 11-20 from the session "30 Ides in 60 Minutes: Your Hour of Creative Power" shared by presenters Luke Vander Linden, vice president and senior marketing at Carl Bloom Associates; Christine Shilosky, senior account executive at Mal Warwkick/Donordigital; and Lori Burns, senior vice president at Russ Reid. Check out the first 10 ideas here.