4 Ways Nonprofits Can Attract the Next Generation of Volunteers

Large or small, nonprofits are always seeking more helping hands. As the next wave of volunteers comes of age, organizations need to ensure that they are visible to today’s audiences and equipped to attract new members. With communication and engagement now largely facilitated digitally, an efficient online presence can make or break a potential volunteer’s participation. By re-examining their digital experience, nonprofits can further engage their audience online and win over the next volunteer generation. Here are four ways nonprofits can increase their volunteer base today and engage new members, as exemplified by 100-year old humanitarian service organization Lions Clubs International.

1. Tailor the Experience to Your Visitors’ Needs

Lions Clubs International (LCI), the world’s largest humanitarian service organization by membership, maintains 47,000 active clubs in 195 countries, all of which participate in local and global initiatives. In order to appeal to web visitors from around the world, the organization needed to create an online experience that would engage any type of visitor at any stage in their membership journey. LCI turned to experience agency Hero Digital to help.