40 Nonprofit Trends for 2025

The 40 Nonprofit Trends is an annual asset NonProfit PRO creates to inform our audience of what’s the latest in the sector. For the first time, we’re opening up trend submission to our entire audience.

Here are the trend topics for 2024, followed by some questions to help you think of the latest developments within each topic:

  • Big Idea: What is your big idea prediction for 2024?
  • Fundraising: What is the latest and greatest fundraising method or tactic for 2024?
  • Donor Engagement and Behavior: How must nonprofits engage with donors in 2024? What donor behaviors will emerge in 2024?
  • Technology: What up-and-coming technology do nonprofits need to know about?
  • Donor Data and Analytics: What is a new way nonprofits will use data in 2024?
  • Leadership and Board Strategy: What effective leadership or board strategy will be key in 2024? Or conversely, what leadership- or board-related challenge will nonprofits need to overcome in 2024?
  • Mission Awareness and Impact: What is a new and more effective way for nonprofits to raise awareness about their causes and/or share their impact with donors and prospective donors in 2024?

We ask you to limit your submissions to one per category, but you may enter as many categories as you like. Each trend should be approximately 50 to 250 words and should not specifically promote your company. The deadline to submit is Jan. 11, 2024.

The top 40 trends will be revealed in early 2024. Subscribe to NonProfit PRO’s e-newsletter to be among the first to hear about it.

For past trends, download “40 Nonprofit Trends for 2023” and “40 Nonprofit Trends for 2022.”

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