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Joe Boland
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In this day and age, you'd be hard-pressed to find someone who is unfamiliar with a peer-to-peer run/walk/ride event. Whether it's a 5K, 10K or ride to the beach, the majority of Americans either have participated in these types of fundraising events or know someone who has.
With so many run/walk/ride peer-to-peer fundraising events out there, it's easy to get lost in the oversaturated landscape. Unless your brand is already well-known, most donors and participants will remember the race and not the organization.
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Joe Boland
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