5 Lessons for Fundraisers From Kony 2012

By now, everyone in the fundraising sector is familiar with Invisible Children's Kony 2012 video, the ensuing controversy and questions over the organization, and the video response from the organization's CEO, Ben Keesey.

No matter what your thoughts are about the videos and the organization itself, there's no denying that there are some lessons to take away for fundraisers of all kinds, lessons that reinforce the best practices in the sector.