5 Ways Nonprofits Can Gain Exposure Through Social Media

Did you know that about 73 percent of online adults use social-networking sites? Would you like to utilize social media as an effective way to spread awareness for your nonprofit? Learn how you can engage your supporters and keep them invested in your cause with five simple social-media tips below:

Identify and connect with influencers related to your cause
Just getting started on social media? Begin by following partnerships and organizations that complement your nonprofit. Have you recently attended an event with like-minded organizations? Add those organizations to your list. Interact with your followers, and respond to their content with your own helpful insight. Search terms related to your organization, and follow people who write about related topics. For example, @AutismSpeaks could search #autism or #liub and interact with people who use those hashtags in their posts.