6 Steps to Increase Donor Response Through Offer Optimization

As every fundraiser knows, there is no "one size fits all" model for donor communications. This is true of donors to different organizations and just as true of different levels and types of donors to the same nonprofit.

That's why targeting and optimizing the offer to specific donor segments is so vital. At the DMA Nonprofit Federation's 2013 Washington Nonprofit Conference last week, three fundraising professionals provided a step-by-step approach to make your data work for you to help send more targeted messages in the session "Donor-Message Matching: Increasing Response Through Offer Optimization." Here are the six steps provided by presenters Amy Barriale, membership and product manager at the African Wildlife Foundation; John Graves, vice president of Eidolon Communications; and Rebecca Shapalis, client services manager at Production Solutions.