8 Nonprofit Website Analytics to Find All the Gems From Your Web Engagement Data
Recently I got an update from an organization on its pursuit of true e-CRM. In other words, it wants to be donor-centric in its online world, market as “close” to the donor as possible and use all insight that is available to understand “success.”
With all the data available, it can be somewhat overwhelming. Recently, the folks at Eleventy Marketing Group posted their list of the top five website analytics we should all be watching and three others to keep an eye on.
- Categories:
- Metrics
- NonProfit Pro
- Companies:
Vice President, Strategy & Development
Eleventy Marketing Group
Angie is ridiculously passionate about EVERYTHING she’s involved in — including the future and success of our nonprofit industry.
Angie is a senior exec with 25 years of experience in direct and relationship marketing. She is a C-suite consultant with experience over the years at both nonprofits and agencies. She currently leads strategy and development for marketing intelligence agency Eleventy Marketing Group. Previously she has worked at the innovative startup DonorVoice and as general manager of Merkle’s Nonprofit Group, as well as serving as that firm’s CRM officer charged with driving change within the industry. She also spent more 14 years leading the marketing, fundraising and CRM areas for two nationwide charities, The Arthritis Foundation and the American Cancer Society. Angie is a thought leader in the industry and is frequent speaker at events, and author of articles and whitepapers on the nonprofit industry. She also has received recognition for innovation and influence over the years.
