Do You Write Standing Up?
Writers love rituals.
Almost every writer I know or have heard about has little rites or exercises he or she uses as prompts. These little tics and eccentricities help open writers' inner doors to nudge them out of the world of obviousness and into that amorphous place ideas come from.
They can be silly or sacred, but they are very personal — and they are the lubricant that greases the gears and gets them turning.
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Willis Turner believes great writing has the power to change minds, save lives, and make people want to dance and sing. Willis is the creative director at Huntsinger & Jeffer. He worked as a lead writer and creative director in the traditional advertising world for more than 15 years before making the switch to fundraising 20 years ago. In his work with nonprofit organizations and associations, he has written thousands of appeals, renewals and acquisition communications for every medium. He creates direct-response campaigns, and collateral communications materials that get attention, tell powerful stories and persuade people to take action or make a donation.
