"Social media is bull&%@#," Roger Craver asserted during his keynote presentation at FundRaising Success' Engage Conference held in Philadelphia on May 9.
Roger has been called a "bomb thrower" for his work in the political arena. He certainly got the attention of the conference participants.
While his comment generated lots of conversation and a few friendly barbs later in the day, it does resonate. Many nonprofits expend a lot of resources to be active in social media. Some volunteers, staff and even donors tell their organizations that they just have to be in the arena.
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Looking for Jeff? You'll find him either on the lake, laughing with good friends, or helping nonprofits develop to their full potential.
Jeff believes that successful fundraising is built on a bedrock of relevant, consistent messaging; sound practices; the nurturing of relationships; and impeccable stewardship. And that organizations that adhere to those standards serve as beacons to others that aspire to them. The Bedrocks & Beacons blog will provide strategic information to help nonprofits be both.
Jeff has more than 25 years of nonprofit leadership experience and is a member of the NonProfit PRO Editorial Advisory Board.