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'Tis the season for articles listing the top five or 10 resolutions for the New Year. For some, these self-commitments can be very important; for others, they are simply a way to prolong the guilt of the holiday season into the first few weeks of January.
But in a totally guilt-free environment, for the new few weeks I’ll be suggesting ways to turn good fundraising resolutions for the New Year into income and more committed donors throughout the next 12 months.
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Pamela Barden
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Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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