Wrapping It Up: Making the Most of Your Dollars

My last two posts (here and here) have talked about fundraising service providers (FSPs), an all-encompassing term I coined to discuss the many (and mostly great) people who provide specific services to help you raise more money for your cause. There is simply too much to do in fundraising today — personal visits, legacy societies, direct mail, e-mail campaigns, newsletters (on- and offline), events, websites, telemarketing … and the list can go on and on.