Gold Awards Flashback: Findlay Hancock County Community Foundation (2013 Social Media Campaign of the Year)

As FundRaising Success gears up for the ninth annual Gold Awards for Fundraising Excellence, take a look back at last year's Social Media Campaign of the Year from the Findlay Hancock County Community Foundation.

The foundation began using social media in 2010. But in 2012, it realized that it really needed a plan. So it came up with one. Rather than wring its hands and wonder how to raise money — NOW — on social media, it set a very clear strategy of using the platform — mainly Facebook — to build relationships that could ultimately lead to gifts. So halfway through 2012, the foundation developed the objectives to: