7 Fundamental Principles of Major Capital Campaigns
Through the implementation and analysis of hundreds of capital fundraising campaigns, my company has identified several fundamental principles that are keys for success. We believe adherence to the seven enunciated principles below will be critical to producing optimal campaign results.
1. Strong leadership is vital
Perhaps the greatest determinant to success in any campaign is the quality of its leadership. It’s essential that the area’s top business and community leaders play active roles in the campaign and make exemplary financial commitments early in the campaign process. Leadership by example is the most effective kind. The influence of strong leaders and the example of pacesetting lead pledges can then be leveraged throughout the prospect base. When people of stature make strong commitments and provide enthusiastic leadership, others follow.
- Categories:
- Capital Campaigns
As a founding principal of Convergent Nonprofit Solutions, Mark focuses on empowering nonprofits to accomplish more for the communities and constituencies they serve by dramatically increasing their financial resources. He is a leading national expert in funding nonprofit organizations and community initiatives through large fundraising campaigns.
Mark has managed and consulted on fundraising campaigns for a broad array of nonprofits, including schools, community colleges, museums, hospitals, women’s and children’s services, workforce development organizations, associations, arts and culture organizations, Boy Scouts councils, historic theaters, human service organizations, community foundations, YMCAs, animal shelters, hospices, social service nonprofits, community centers, chambers of commerce, and economic development corporations.
