Balance: The Fundraiser's Best Friend

I recently was asked a question by a person new to fundraising. She wondered what some of the best strategies were for a nonprofit expanding to a new geographic region. How could the organization "hit the ground running," as it were, with its fundraising?

That's a good question for any nonprofit team, and especially for fundraisers. I doubt there are many communities just waiting with eager anticipation for another cause asking for their money. Yes, they may truly want a nonprofit to come to town and address a genuine need, but in general, people aren't at a loss for options of where to invest their philanthropic dollars. Good causes aren't rare, so it's tough for the "new kid" — or one that has been around a while but wants to expand its reach — to break out of the pack and capture market share.