The Process of Developing Fundraising Campaign Materials
Sometimes, it is not until the concepts are on the journey to become a document that some much-needed scrutiny hits.
For a major fundraising campaign, this can occur in several stages:
- Ideally as components emerge from a strategic planning process
- In the important feasibility study phase where the ideas become a prospectus for feedback from key potential donors, influencers and other leaders
- In the campaign when the document emerges as a fundraising piece
In each stage, get the right stakeholders involved to ask the right questions. Don't be afraid to challenge, dig deeper and explore. Through this process your goals become more effective and your case stronger.
- Categories:
- Creative
Looking for Jeff? You'll find him either on the lake, laughing with good friends, or helping nonprofits develop to their full potential.
Jeff believes that successful fundraising is built on a bedrock of relevant, consistent messaging; sound practices; the nurturing of relationships; and impeccable stewardship. And that organizations that adhere to those standards serve as beacons to others that aspire to them. The Bedrocks & Beacons blog will provide strategic information to help nonprofits be both.
Jeff has more than 25 years of nonprofit leadership experience and is a member of the NonProfit PRO Editorial Advisory Board.
