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Sooner or later, every fundraiser is faced with it. You can't avoid it, despite the horror stories you've heard whispered in the hallways at conferences and posted on social-media sites.
Eventually you will have to rely on someone else to write copy for your fundraising program. You simply can't do everything, and something has to give.
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Pamela Barden
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Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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