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It doesn't take long for a fundraiser to learn that it costs money to raise money. Even a post on Facebook takes a few minutes to write — and time really is money. But fundraisers often find themselves having to defend their expense budgets and fight to keep the income budget from being inflated without any plan (or budget) for raising that extra income.
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Pamela Barden
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Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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