Say Hi to M.O.M

I'll go out on a limb and say it would be pretty rare to find a lifelong meat-eater working for PETA. It's fair to say that if you work for, volunteer for or donate to an organization, you pretty much would and should love it and everything it stands for. A fundraiser's job is to create compelling campaigns that tap in to that love (or in some cases, remind the potential supporter that he or she really does have a soft spot for, say, war orphans in Africa).