Story Styles That Open Readers' Wallets, Part 1
In the fundraising world, there's been plenty of emphasis lately on using emotional stories in our messaging. By now, everyone understands that well-told stories engage readers, help them make emotional connections to our organizations and improve fundraising outcomes.
The question is no longer whether to tell stories in fundraising appeals, but which stories to tell and how to tell them.
- Categories:
- Creative
Willis Turner believes great writing has the power to change minds, save lives, and make people want to dance and sing. Willis is the creative director at Huntsinger & Jeffer. He worked as a lead writer and creative director in the traditional advertising world for more than 15 years before making the switch to fundraising 20 years ago. In his work with nonprofit organizations and associations, he has written thousands of appeals, renewals and acquisition communications for every medium. He creates direct-response campaigns, and collateral communications materials that get attention, tell powerful stories and persuade people to take action or make a donation.
