Maximize Gen Z Involvement Through Donor Engagement and Volunteerism

Securing and engaging new donors who are also willing to volunteer is a major challenge facing the nonprofit sector. Research shows that more than half of volunteers who decide to donate made the conscious decision based on their previous experiences with the nonprofit. On average, those who volunteer their time and skills to nonprofits are 10 times more likely to donate than non-volunteers. It’s clear that many donors who give financially are also eager to be involved in other impactful ways. This is especially true for the Gen Z demographic, even though they may have less money to give overall.

Gen Z is enthusiastic about connecting with organizations in a hands-on way. Although this demographic might not have the financial means to make the largest donations, they want to make a big impact on social causes they connect deeply with. Here are some effective strategies that can help your nonprofit connect with this demographic and keep them involved.

Leverage Social Media to Recruit Gen Z Supporters

To reach more of Gen Z, nonprofits should actively use social media channels to share updates, newsletter content, donor or volunteer spotlights and other information. Actively meeting this demographic where they are creates a connection with supporters. To get more Gen Z subscribers, nonprofits should also use social media, like Instagram Stories, to promote sign-up links. 

Tailor Volunteer Opportunities 

To better engage Gen Z, fundraisers should offer flexible volunteer opportunities that align with this generation's interests and schedules. Peer-to-peer campaigns, for example, give Gen Z a powerful way to amplify their impact. By providing them with tools, like social media templates, logos and compelling stories, you can transform Gen Z fundraisers into passionate advocates for your cause. 

Importantly, peer-to-peer campaigns don’t need to be tied to major fundraising events. Offering options for DIY fundraising allows Gen Zers to participate at their own pace, increasing both their engagement with your organization and overall fundraising success. 

Always Personalize Campaigns

Personalizing campaigns to engage Gen Z is essential, as it speaks to their reasons for volunteering and supporting a nonprofit — a deep passion for the mission, a belief in the impact they are making, and a personal connection to the cause. Regular updates showcasing the impact of their work help reinforce a sense of purpose, build trust and foster an emotional connection that drives long-term engagement and retention.

Craft campaigns specifically for this age group to reinforce the critical role their contributions play in the organization’s success. Present a clear, compelling call-to-action with multiple ways to donate or get involved, emphasizing how their contributions will increase the impact they’re already making as volunteers.

Invite Gen Z to In-Person Fundraising Events 

Having Gen Z attend or even participate in your fundraising events is an effective method to engage this passionate group of donors. Utilize their eagerness to celebrate your mission in person, connect with your staff and bond with others who share their enthusiasm for your cause. 

To further boost engagement, consider adding a peer-to-peer element to your events or inviting Gen Z supporters to join your event planning committee. Giving them active roles not only deepens their involvement, but also empowers them to become key advocates for your mission.

Tap Into the Diverse Talents of Gen Z to Make Them Super Supporters

Ultimately, nonprofits can use these tactics to build stronger relationships. Get face time with Gen Z donors. Invite them to volunteer and attend in-person fundraising events. Create valuable ways for them to contribute and witness firsthand the impact of the contributions they make, whether of their time, money or in-kind support. The goal is to inspire and motivate young supporters, leading to long-term donor retention.

The preceding post was provided by an individual unaffiliated with NonProfit PRO. The views expressed within do not directly reflect the thoughts or opinions of NonProfit PRO.