Podcast: Advice on Maximizing Your Return on Big Data for Nonprofit Fundraising
Nowadays, you seemingly can't go more than a few minutes without hearing or reading the term "big data." Marketers in both the for-profit and nonprofit sector are focusing on data now more than ever, but for many, the task can be overwhelming.
At a recent Wake Up Your Fundraising Breakfast Panel presented by FundRaising Success and sponsors Blackbaud and Listen Up Espanol, three fundraising professionals joined me in a discussion on maximizing your return on big data to enhance fundraising and relationships with donors.
- Categories:
- Data Mining
- Data Security
- Database Marketing
- Companies:
- Blackbaud
- International Rescue Committee
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