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Twitter remains a keystone of any social media strategy. Used well, it can help your organization understand how potential members are finding content that interests them, and it can attract the right kind of followers to your account.
To whet your appetite a bit, here's some examples we love.
Nonprofits Who Rock at Twitter
1. The Stroke Association. The first thing you'll notice on the Stroke Association's Twitter page is that it's making great use of its hero image space. It includes a moving image there, as most nonprofits do. But it also includes a clear mission statement and call-to-action (CTA). This group isn't letting a bit of Twitter real estate go to waste.
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