10 Nonprofits Doing Twitter Right

Many nonprofits, such as Operation Smile, the World Wildlife Fund and the Central Park Conservancy, are doing Twitter so well they're outperforming their business brethren.

Branding. Marketing. Selling. There are countless reasons why you would use social media for business. And if you're a nonprofit organization, one of those reasons is fundraising.

In fact, as direct mail, telemarketing and other traditional methods of acquiring and retaining donors give way to digital communications, nonprofits of all shapes and sizes are jumping on the social media bandwagon. And many of them are working the crowds on these online channels as well or...