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Most of us like to believe that we’d give to charity purely out of the goodness of our hearts. It’s also what we’d hope to be true of our donors.
One-hundred percent altruism. Philanthropy without expectation of reciprocation.
But the world doesn’t work that way. That’s why, as fundraising professionals, it’s a large part of our jobs to entice donors and incentivize giving.
And the best way to get people excited about doing something is to entertain them. And how do you entertain dozens or thousands of people at once?
With a fundraising event, of course!
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