10 Steps to Take Charge of Your Nonprofit's Major-Donor Investor Plan

Major individual gifts are the single largest source of philanthropy, by far. The most recent data from Giving USA shows 72 percent of gifts come from individuals’ annual gifts and an additional 7 percent from bequests. The process of individual donor development proceeds along a continuum — from awareness … to education … to involvement … to investment. People must first be made aware of the organization’s existence and its mission. Once this occurs, people who share values enacted by your organization can be identified, further educated and majorly involved.