10 Tips for Donor Testimonials That Really Work

One effective way to get noticed, especially in the digital age, is old-fashioned stories in the form of testimonials because they stand out. A good testimonial campaign can increase donor involvement and subsequent giving if done the right way. Here are 10 tips for success: Use headline quotes that stand out, use audio tracks with pictures, forget about scripts, remember "tune out" happens in seconds, emotions matter most, offer donors anonymity, use the pros, remember involvement takes time, offer final approval and post testimonials everywhere.