10 Truths About Social Media's Impact on Nonprofit Fundraising and Marketing

Nonprofits wanting gifts should give them. Relationships work that way. And relationships count for everything. Getting and retaining donors (and, really, any type of constituent) is all about building and stewarding relationships. Satisfying, long-term relationships; not quick transactions. And lasting relationships are measured by the mutually sustaining benefits experienced by all parties over time. Give and get.

That's what social media is all about. Here are 10 truths about social media's impact on nonprofit fundraising and marketing that promotes giving and getting.