10 Twitter Marketing Tips in 140 Characters or Less

It's no secret: I am the biggest fan of social media marketing. Why? Well for one, that's where everyone's at—or at least a good percentage of your potential customer base. According to eMarketer, nearly one in four people worldwide used social networks in 2013.

Many marketers, however, remain unsure about the steps to take to implement the right social media plan for their companies. So, here I'm providing 10 social media marketing tips in 140 characters or less. Feel free to add your own in the comments, or tweet the ones here.