Fundraising for your nonprofit organization occurs year-round as you build relationships with donors, host events and ask for donations. However, research shows that almost one-third of yearly online giving occurs in December. Capitalize on generosity this holiday season as you engage donors and boost donations. Here are 10 ways you can do that.
1. Create a seasonal holiday campaign. Deck the halls and give your seasonal donation campaign a holiday flare. Post a picture of a rescue dog sporting a holiday wreath. Bake cookies for families in need, and ask donors to sponsor a plate. Feature a holiday tree on your thank you cards. Consider hosting a holiday party, too, as you engage donors and incorporate seasonal elements into your fundraising campaign.