10 Ways to Improve Your E-mail Fundraising Now

With online giving continuing to grow at a faster pace than giving overall according to the Blackbaud Index, it’s more important than ever for nonprofits to get serious about their online communications and fundraising strategies. And with one-third of online revenue tracked to e-mail according to the 2013 eNonprofit Benchmarks Study, it’s essential for nonprofits to develop and sharpen their e-mail strategies. Whether you’re just getting started or want to build on an established program, here are 10 best practices in e-mail fundraising that can help you improve your results right away.