10 Ways to Jumpstart Your New Year P2P Fundraising Efforts

Peer-to-peer (P2P) fundraising has become an important element of nonprofit development, with more and more organizations recognizing the potential to increase their donations. The beginning of the year is a great time to strengthen and grow your organization’s strategy. Here are 10 ways to build on your P2P efforts as you head into the new year.

1. Do a Deep Dive
Take time during the first week back in the new year to do a deep dive into your program analytics. Use data to inform your goals and strategies for the year ahead. Plan a meeting for the first week of January, when everyone is back in the office and full of new year energy.