10 Ways to Lose a Donor in One Email

I don’t need to tell you that it’s a busy time of year. We have too many things to do and very little time to get it all done. We are all just running to keep up, so I thought I would have a little fun with my next topic and present 10 ways you can lose a donor in one email.

Nowadays, you can throw a stick and find a webinar, report, article or podcast focused on stewardship and retention. But what about the ways you can lose a donor in the appeal itself?

Before you can even begin to build relationships with your donors, you have to make “the ask.” Unfortunately, that journey can be fraught with pitfalls and stumbles.