10 Ways Your Newsletter Could Raise More Money

How well does your newsletter work?

Many organizations now use newsletters to communicate about their work. That’s good!

But I see so many organizations produce fancy pieces that aren’t doing their jobs. Do newsletters right and they can be a serious source of income–by delighting your donors. Miss the mark and you’re throwing money away.

So, inspired by my mailbox, here are some questions you should ask.

1. Is your newsletter a self-mailer?
Are you trying to save money by making your newsletter a self-mailer? You may actually be losing money.