11 Warning Signs Your Nonprofit Social Media Might Actually Raise Money

Social media is an awesome relationship-building tool. And all fundraising, ultimately, is about engaging and building relationships. But … good relationships — the ones that are sustained over time — are based on give and take. On quid pro quo. If you want to get gifts, you’ve got to give them. Be useful. Be relevant. Be interesting. Be responsive. Don’t be all about you. Don’t be boring. Don’t be absent. Don’t be inconsistent. Don’t just nonchalantly splatter stuff out there!

Without a plan, you’re not going to generate donor investments. Here’s what you must do.